"We all know it is important to acquire that client that will not only appreciate your services but reflect your company's brand. But we know that bills come in every month and you can't respond to your electric bill, "Sorry, my target client didn't hire me this month." So, what's a small business , fighting the poor economy and rising expenses to do?"
Her Advice:
1) First be sure you aren't lowering your "brand" standards so much that you are putting yourself and your business in jeopardy.
2) Do not work for free. Do not work for free. Do not work for free.
3) Set clear boundaries and limitations so that you will not be taken advantage of and still make a profit.
And,
4) Know that you are not alone. Not every wedding is dripping with Phalaenopsis orchids and crystals from the ceiling. But it is okay.
I totally agree with Ms. Hadley. This holds true for any event type: be it a corporate, wedding, social or private event and, is even more prevalent in today's economy as budgets are lowered but expectations are still high. So, what is the solution? This is where our expertise and creativity as Special Event Planners comes into play.
Your thoughts?
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