The Reading List, Part II

As we all know, social media is the next best thing since sliced bread, especially for marketing your business. However, simply joining one of these networks, attending networking events, collecting business cards and passing out yours are not going to magically build your business. You have to build relationships. The golden rule of thumb: "touch someone at least seven times" before it leads to any business.

Among many of the best groups in the DMV area, of which I am proud member and ambassador to, is The Perfect Networker. Ken Rochon, the founder of the group and the author of Becoming The Perfect Networker, is one person whom I am absolutely delighted to consider an amazing "Ken-nection," colleague and friend. His book will guide you on how to step up your game, make powerful connections, be a part of a community and "Become The Perfect Networker!"

"Networking is not just going to events. It is not about passing cards. And it is not about you!" -Ken Rochon, Networking Vs Networking – Chapter VI

Having said that, Part II will focus on just a few books about networking, many of which are also recommended in Ken Rochon’s book. However, my first recommendation is of course:

1. Becoming The Perfect Networker ...Succeeding One Connection @ A Time by Ken Rochon. To purchase the book, visit the Perfect Networker Storefront at Amazon.com

2. The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann

3. The Four Agreements: A Practical Guide to Personal Freedom, A Toltec Wisdom Book by Don Michael Ruiz

4. Don’t Sweat the Small Stuff …and it’s all small stuff by Richard Carlson

5. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

6. The Power of One: A Guide to Spiritual Enlightenment by Eckhart Tolle

7. The Traveler’s Gift: Seven Decisions that Determine Personal Success by Andy Andrews

8. Dig Your Well Before You’re Thirsty by Harvey McKay

9. Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard and Sheldon Bowles

10. Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships by Jeffrey Gitomer

11. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

12. The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams and Reaching Your Destiny by Robin Sharma

If you like this post, check out The Reading List, Part I